Is Father's Day getting more respect? Depends on who you ask

Is Father’s Day starting to get a little more attention as a holiday?

Not if you check some social media. In an expletive-filled post on TikTok and X, rapper Plies, best known for his collaborations with T-Pain and DJ Khaled on hits “Shawty” and “I'm So Hood,” complains about how Father’s Day on Sunday carries about as much clout as Groundhog Day, saying it might as well be removed from the calendar.

Perhaps Shake Shack’s buy one Double ShackBurger get a second one free in stores and on its app through Monday doesn’t count? Or Wendy’s buy one get one free deal on premium sandwiches through its app on Sunday? Or Burger King’s buy one get one free deals on Whoppers through the app?

It’s true the offers aren’t quite as broad as on Mother’s Day.

Of course, that still pales in comparison to this year's $259.04 average planned for moms, which totals about $34.1 billion, or $10.1 billion more than Father’s Day spending. That is a 21% smaller gap than the $12.8 billion difference there was between Mother’s Day and Father’s Day spending in 2023.

Other studies disagree, though. RetailMeNot forecasts a $25 drop in spending for dads this year, down to about $232 per shopper, while moms get an average of $360 per shopper, up $43 this year.