Jun 13
Olivia Travel: Pioneering LGBTQ+ Women’s Tourism and Community
READ TIME: 2 MIN.
Since its inception, Olivia Travel has stood as a beacon for LGBTQ+ women seeking both adventure and belonging. At a time when few travel operators considered the unique needs of queer women, Olivia forged a path by offering cruises, resort stays, and curated journeys where authenticity and community are at the heart of the experience.
Roots in Activism and Music
Founded in 1973 as Olivia Records, the company began as a women’s record label championing lesbian artists and storytellers. The team behind Olivia recognized the necessity of creating spaces where women could express themselves openly, free from discrimination or fear. By the early 1990s, Olivia expanded into travel, hosting all-women cruises and resort vacations that quickly gained popularity for their focus on safety and inclusivity.
A Global Approach to LGBTQ+ Inclusivity
What sets Olivia Travel apart is its commitment to full buyouts of cruise ships, resorts, and riverboats, ensuring that every guest enjoys a welcoming environment. These full takeovers mean that from staff to entertainment, every aspect of an Olivia trip is designed with LGBTQ+ women in mind. The company’s destinations span continents, from the Caribbean to Europe and beyond, offering an unparalleled sense of freedom for travelers who may not always feel safe to be themselves elsewhere.
Community, Visibility, and Support
Beyond travel, Olivia is known for its deep engagement with LGBTQ+ culture and activism. The company regularly features performances by LGBTQ+ artists and comedians, creating a space where queer talent is celebrated and uplifted. Their “Women in Uniform” program specifically honors LGBTQ+ veterans, offering recognition and support to those who have served.
Olivia’s commitment to diversity is evident in its programming, which welcomes women and nonbinary people of all backgrounds, ages, and identities. The company’s messaging emphasizes that every guest should feel comfortable as their authentic self, a value reflected both in guest feedback and the longevity of Olivia’s community.
Championing Change in the Tourism Industry
As one of the world’s longest-running LGBTQ+ travel brands, Olivia Travel’s impact is recognized by the International LGBTQ+ Travel Association (IGLTA), which highlights Olivia as a model for inclusive business practices. By advocating for LGBTQ+ rights and visibility within the travel sector, Olivia has inspired other companies to adopt more inclusive policies and marketing, contributing to a broader shift in global tourism.
Looking Ahead: Expanding Horizons and Ongoing Advocacy
Today, Olivia continues to innovate, exploring eco-friendly travel options and expanding its programming to include adventure trips, river cruises, and cultural tours. The company’s leadership remains vocal on issues of LGBTQ+ safety, representation, and equity in travel, participating in panels, advocacy campaigns, and partnerships with other LGBTQ+ organizations.
For LGBTQ+ women, Olivia Travel represents more than just a vacation provider—it is a symbol of progress, resilience, and the enduring power of community on a global scale.
